TOPIC

ProWine Shanghai

2 articles from all sections, newest first.

PREVIEW

Shanghai is the beginning, not the end

From 10 to 12 November, German wine producers will exhibit at ProWine Shanghai. But visibility at the stand is not yet a route to market: suitable import partners, reliable follow-up and measurable objectives will be crucial.

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WINE BUSINESS

China as a sales channel: The sums behind exhibiting at a trade fair

China offers sales opportunities for German wines, but no quick escape from market pressures. Ahead of ProWine Shanghai, the focus is on the crucial calculations: distribution, upfront investment and the time until a repeat order.

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