ProWine Shanghai: What comes of trade fair contacts
45 German wineries and trading companies are heading to ProWine Shanghai. The real test comes after the fair: turning conversations into reliable distribution partnerships.
→Market, trade, prices and wine policy.
On 7 November, wines from four winegrowing regions will be auctioned in Bad Kreuznach – including several Rieslings in different bottle formats. The auction provides an opportunity to calculate the format premium more precisely than by looking at individual record hammer prices.
READ THE PREVIEW45 German wineries and trading companies are heading to ProWine Shanghai. The real test comes after the fair: turning conversations into reliable distribution partnerships.
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→Thirty lots, different bottle formats and a limited slice of the market: how to make sense of the Nahe auction results.
→An importer does not yet make a market. What lies between a trade fair contact, the first shipment and a viable business in China.
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