WINE BUSINESS
Sweden and Finland: export opportunities with hurdles
Sweden and Finland are coming into focus as export markets. But gaining access through trade channels and tenders takes more than strong export figures.
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From 10 to 12 November, German wine producers will exhibit at ProWine Shanghai. But visibility at the stand is not yet a route to market: suitable import partners, reliable follow-up and measurable objectives will be crucial.
READ THE PREVIEWSweden and Finland are coming into focus as export markets. But gaining access through trade channels and tenders takes more than strong export figures.
→An importer does not yet make a market. What lies between a trade fair contact, the first shipment and a viable business in China.
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